Disclosure: Not affiliated with or endorsed by New Capital Financial; trademarks belong to their owners. This is our own research and opinion, not a statement of fact. CuraDebt may be compensated by companies referred to.
New Capital Financial Reviews: What You Need to Know
Is New Capital Financial legit? Yes, New Capital Financial (legally Cyprus Financial Group Inc) is a legitimate, BBB-accredited Irvine, California company, and it holds a high Trustpilot rating of roughly 4.9 from thousands of reviews. The key caveat is that it markets debt consolidation loans but is not a direct lender, and most customers end up in a debt relief program rather than getting a loan. Confirm which one you are signing up for.
The strong reviews are real, but they do not guarantee you will get the loan you applied for. Many people who contact New Capital expecting a consolidation loan are guided into a debt relief program instead, so before you enroll or share financial details, confirm in writing which product you are actually being offered and compare it to at least one other option.
Before you respond to any mailer, see your options compared in one place. Free and no obligation.
or call 1-877-850-3328What Is New Capital Financial?
New Capital Financial, sometimes written NewCapitalFinancial and operating online at newcapitalfinancial.com, with the legal name Cyprus Financial Group Inc, is a financial services company headquartered at 3333 Michelson Drive in Irvine, California. It began operating in April 2020, was incorporated in July 2022, and has been BBB-accredited since November 2022 with an A+ rating. Its CEO is Wes Sabri, who has more than 20 years in the mortgage and debt relief industry.
The company markets itself as a debt consolidation lender, promising to combine multiple high-interest debts, such as credit cards, personal loans, and medical bills, into a single loan with a lower payment. The important nuance, and the source of most of the confusion in its reviews, is that New Capital Financial is not a direct lender. It may be able to connect strong applicants to a loan through a partner network, but based on the reviews themselves, its core service in practice is a debt relief program, debt settlement or consolidation, rather than the loan the mailers advertise.
How New Capital Financial Works
The typical experience starts with a mailer. Most people first hear about New Capital Financial through a letter stating they have been pre-approved for a low-rate debt consolidation loan, sometimes citing rates as low as around 5.20%. You apply online or by phone, the company evaluates your financial profile, and a representative follows up. From there, one of two things happens: if you have strong credit you may be connected to an actual loan through a partner, but more commonly, applicants are guided into a debt relief program where the company works to reduce or restructure the debt over time, with monthly payments into a program rather than a loan disbursement.
| Step | What happens |
|---|---|
| 1. Mailer or ad | You receive a check or letter in the mail with a pre approval (pre-approval) for a flexible, low-rate debt consolidation personal loan |
| 2. Application | You apply online or by phone; the company evaluates your full financial profile |
| 3. Callback | A representative follows up to discuss your offer |
| 4. Outcome | Strong-credit applicants may be referred to a partner loan; most are guided into a debt relief program |
One thing to understand about that mailer: a pre-approval is not a guaranteed loan. It means you passed an initial screen, not that a specific loan amount or rate is locked in. The flexible personal loan the letter describes still depends on a full review of your credit and debt, and many applicants find the final offer is a debt relief program rather than the loan they expected.
What Makes New Capital Legitimate, and Where It Falls Short
New Capital is a real, BBB-accredited company with unusually strong reviews; the concern is transparency, not legitimacy, since many people apply expecting a loan and end up in a debt relief program instead.The legitimacy markers are strong, and it is worth being fair about that. New Capital Financial has been BBB-accredited since 2022 with an A+ rating, and it carries an unusually high Trustpilot score of around 4.9 out of 5 from several thousand reviews, with many customers praising specific representatives by name. This is a real, well-reviewed business.
Where it falls short is transparency, not legitimacy. The product people think they are getting, a loan, is often not the product they end up with, a debt relief program. Several reviewers across the BBB and other sites describe applying for a loan, being steered toward debt consolidation or settlement, and in some cases being treated poorly when they declined. The fair summary: legitimate and well-reviewed, but make sure you understand which service you are actually enrolling in.
Complaints and the Loan-vs-Settlement Confusion
This is the part worth slowing down for. Even though New Capital Financial has a very high average rating, the most common complaint, appearing across the BBB, Trustpilot, and independent reviews, is the same theme: people believe they are applying for a loan, but are encouraged to enroll in a debt relief program instead.
A mailer arrives advertising a low-rate debt consolidation loan. When applicants call, some are told that to qualify they should first enroll in a consolidation program, paying into it for several months, after which the company may offer a loan. Others report being approved for far smaller amounts at much higher rates than the mailer implied. A number of reviewers say that when they made clear they wanted a loan and not a debt relief program, the representative became short or rude, and at least one BBB reviewer described being assured it was a legitimate loan offer before being pushed toward consolidation. Reviewers who are already in the program sometimes mention high fees, long timelines, and credit impact.
Why does this matter so much? Because a debt consolidation loan and a debt settlement or consolidation program are very different things. A real consolidation loan combines your debts into one new loan, can keep your credit intact, and you repay the full balance plus interest. A debt relief program instead works to reduce or restructure what you owe, which can help if you genuinely cannot manage the payments, but it often involves pausing payments, fees, a temporary hit to your credit, and the possibility that forgiven debt is treated as taxable income. Neither is bad, but they suit very different situations, and being enrolled in one while expecting the other is exactly the confusion these reviews describe.
The practical takeaway: if you respond to a New Capital Financial mailer, ask directly and early, "Am I being approved for an actual loan, or enrolled in a debt relief program?" Get the answer, the rate, the fees, and the monthly amount in writing before you agree to anything.
New Capital Financial Pros and Cons
Pros
- Real, BBB-accredited company since 2022 with an A+ rating
- Unusually high Trustpilot score (around 4.9 stars from thousands of reviews)
- Many customers praise specific reps for being helpful and patient
- Potential access to loans up to $100,000 for strong-credit applicants through partners
- Fast process, with funding in as little as 24 to 48 hours when a loan is approved
- May genuinely help people who cannot manage even a consolidated payment
Cons
- Not a direct lender; markets loans but often enrolls people in debt relief
- Documented loan-to-program confusion in many reviews
- Advertised low rate (around 5.20%) is rarely what applicants get
- Some reviewers report rude treatment when declining the program
- Program complaints mention high fees, long timelines, and credit impact
- Few if any verified reviews from people who actually received a loan
Rates, Loan Amounts, and Requirements
Here is what the public information shows. Treat the advertised low rate with caution, because it is the rate only the strongest applicants would receive, if they receive a loan at all.
| Feature | Details |
|---|---|
| Loan amounts (advertised) | Up to $100,000 through partner lenders |
| Advertised APR | From about 5.20%, only for excellent credit |
| Typical real APR | Up to 35.99%, depending on creditworthiness |
| Funding speed (if approved) | As little as 24 to 48 hours |
| Credit needed for best rates | Good to excellent credit |
| If you do not qualify for a loan | Typically offered a debt relief (consolidation or settlement) program |
| Company | Cyprus Financial Group Inc, Irvine CA, BBB A+ since 2022 |
Because the gap between the advertised rate and a realistic rate can be large, it helps to see what that difference actually costs before you commit. That is what the calculator below shows.
Advertised Rate vs Likely Rate Calculator
New Capital Financial advertises rates as low as about 5.20% APR, but reviewers report real offers landing much higher, up to around 35.99%, when a loan is offered at all. Enter a loan amount and term to see how much that gap could cost you over the life of the loan, so you can judge any offer you actually receive against the teaser rate.
more than the advertised rate, over the life of the loan
Educational estimate only, using standard amortization. Assumes a fixed rate and no fees. Not a quote, not financial advice, and not an offer from New Capital Financial or CuraDebt. Your actual rate, term, and fees depend on the lender and your credit, and many applicants are offered a debt relief program rather than a loan.
How It Compares, and Your Alternatives
New Capital Financial may be a fine starting point if you have strong credit and genuinely want a loan, as long as you confirm the actual rate and make sure you are getting a loan and not a program. And if you do need debt relief, its high marks suggest many people have a decent experience. But because it markets loans while mostly enrolling people in programs, it is worth knowing your alternatives so you can compare directly:
- Debt settlement, if your balances are not reducing on minimum payments. See how debt settlement works.
- A consolidation loan, if you qualify for a genuinely better rate. Compare consolidation.
- Compare all options first before responding to any mailer. See debt relief options compared.
The most important thing is to know what you are signing up for. If you compare your options up front, you will not be caught off guard by an offer that turns out to be different from what the mailer promised.
Get a free, no-obligation look at debt settlement, consolidation, and more, so you know what actually fits.
or call 1-877-850-3328Frequently Asked Questions
Is New Capital Financial a debt consolidation company?
Not in the way most people expect. New Capital Financial markets personal loans and debt consolidation, but it functions largely as a marketing and referral company rather than a direct lender, and many customers report ending up in a debt relief or settlement program instead of a consolidation loan. Consolidation combines your balances into one new loan, while a debt relief program negotiates your balances and can affect your credit differently. Before enrolling, confirm in writing exactly which service New Capital is offering you.
Is New Capital Financial a scam?
No, it is not a scam. It is a registered, accredited company with thousands of positive reviews. The concern raised in complaints is transparency rather than fraud: people respond to mailers expecting a loan and are often steered into a debt relief program instead, and some report rude treatment when they decline. Ask directly whether you are getting a loan or enrolling in a program.
What is New Capital Financial?
New Capital Financial, legally Cyprus Financial Group Inc, is an Irvine, California company founded in 2020 that markets debt consolidation loans. It is not a direct lender; it may refer strong-credit applicants to partner loans, but in practice most customers are enrolled in a debt settlement or consolidation program. Its CEO is Wes Sabri and it has been BBB-accredited with an A+ rating since 2022.
Does New Capital Financial give actual loans?
Sometimes, but it is not guaranteed. New Capital Financial is not a direct lender. Applicants with strong credit may be connected to a loan through a partner network, but many reviewers report being offered a debt relief program instead, or being approved for smaller amounts at higher rates than the mailer implied. Few verified reviews come from people who actually received a loan, so treat the pre-approved rate as marketing.
Why does New Capital Financial offer a loan then suggest a program?
This is the most common complaint. The mailers advertise a low-rate consolidation loan, but if your credit or debt profile does not meet the loan criteria, the company offers a debt relief program instead, sometimes asking you to pay into it for several months first. Because it works with both loans and programs, it can route you either way. Ask for the service type, rate, and fees in writing before agreeing.
What credit score do you need for New Capital Financial?
There is no single published cutoff, but the lowest advertised rates require good to excellent credit. Applicants with lower scores frequently report being offered a debt relief program rather than a loan, or a loan with a much higher rate and smaller amount than the mailer suggested.
What rates and loan amounts does New Capital Financial offer?
It advertises loans up to $100,000 with APRs from about 5.20% to 35.99%, depending on credit, and funding in as little as 24 to 48 hours when a loan is approved. In practice, the low rate is reserved for excellent credit, and many applicants are guided into a debt relief program instead of a loan. Confirm your actual terms in writing.
What is the difference between a consolidation loan and a debt relief program?
A debt consolidation loan combines your debts into one new loan, ideally at a lower rate, and generally keeps your credit intact while you repay the full balance. A debt relief program (debt settlement or consolidation) instead works to reduce or restructure what you owe, which can help in genuine hardship but often involves pausing payments, fees, a temporary credit hit, and possibly taxable forgiven debt. They suit very different situations.
Disclosure: CuraDebt is not affiliated with, endorsed by, or sponsored by New Capital Financial, and all trademarks belong to their respective owners. This page reflects our own research and opinions for informational purposes and is not a statement of fact about any New Capital Financial company's business. CuraDebt operates a matching service and is paid when we connect consumers with independent partner firms, so we have a financial interest in you requesting a free consultation. Always do your own research before choosing any provider.
