Disclosure: Not affiliated with or endorsed by Priority Plus Financial; trademarks belong to their owners. This is our own research and opinion, not a statement of fact. CuraDebt may be compensated by companies referred to.
Priority Plus Financial Reviews: Legit or Scam?
Is Priority Plus Financial a Scam?
No, Priority Plus Financial is not a scam in the legal sense. It is a registered, California-based company, and it has a decent Trustpilot rating with real customers who report positive experiences. Calling it a scam would not be accurate.
But there is a real gap between what the marketing implies and what many people actually experience, and that is the part worth understanding. The pre-approved loan letter that brings most people to Priority Plus is not a guaranteed loan, and for a lot of applicants the path leads somewhere different than expected. Here is what to know.
What Is Priority Plus Financial?
Priority Plus Financial markets personal loans, often through pre-approved offers sent in the mail, and presents itself as a way to consolidate debt into one payment. On the surface it looks like a lender or loan matchmaker.
In practice, based on complaints and reviews, the company functions as much as a lead generator and referral service as a lender. When the advertised loan does not come through, applicants are frequently routed toward a debt settlement program instead, which is a very different product with very different consequences.
| Priority Plus Financial | At a glance |
|---|---|
| Type | Loan marketer / debt relief referral |
| Based | California |
| Markets | Pre-approved personal loans by mail |
| What often happens | Loan denied, referred to debt settlement |
| Fees | Not clearly disclosed upfront |
| Trustpilot | Around 4.4 stars |
That Pre-Approved Loan Letter
If you got a Priority Plus letter saying you are pre-approved for a loan, slow down before responding. A pre-approved mailer is a marketing device, an invitation to apply, not a guarantee of funding. The documented pattern is that you respond, give your information, your credit gets pulled, and then you are told you did not qualify for the loan, and offered debt settlement instead.
Multiple consumers describe exactly this, with some saying they were pushed toward settlement even after declining it. That does not make debt settlement a bad tool for the right person, but being steered into it when you came for a loan, without that being clear up front, is the core complaint.
Loan or Debt Settlement, How It Works
The two paths are very different, so it matters which one you actually end up in:
- A personal loan gives you money to pay off your balances, and you repay the loan over time. Used carefully, it does not damage your credit the way settlement does.
- A debt settlement program works differently: you build up funds and a company negotiates your balances down for less than the full amount. It can reduce what you owe, but it typically lowers your credit and accounts can go delinquent along the way.
They are different tools for different situations. The problem is being moved from one to the other without it being made clear. If you are referred to a settlement provider, that is a separate company with its own record, so check it carefully.
Ratings and Complaints
The ratings are genuinely mixed. Priority Plus has a reasonable Trustpilot average, and some customers report a smooth, helpful experience. Those reviews are real.
The complaints are also consistent: people describe responding to a pre-approval letter, getting denied, and being pushed toward debt settlement, sometimes aggressively. Others mention their information being shared with multiple companies, and unexpected terms surfacing late in the process. The recurring theme is a mismatch between the loan the letter advertised and what was actually offered.
Pros and Cons
- Registered company, not an illegal scam
- Decent Trustpilot rating with real positive reviews
- Soft credit check at the start
- Debt settlement can be a legitimate tool for the right person
- Pre-approved letter is not a guaranteed loan
- Many applicants steered toward debt settlement
- Reports of high-pressure tactics
- Information reportedly shared with other companies
- Fees not clearly disclosed upfront
What to Ask Before You Respond
If you got a Priority Plus letter or call, protect yourself with a few direct questions:
- Am I getting a loan or a debt settlement program? Ask directly, before any credit pull, and get the answer in writing.
- Who funds the loan, or runs the settlement? Get the partner company name and check its BBB and CFPB record yourself.
- What will this do to my credit? A loan and a settlement do very different things to your credit. Know which you are signing up for.
- Will my information be shared? Ask whether your data will be sent to other companies, and say no if you do not want that.
- What are the total fees, and when? For settlement, fees are legally only due after a debt is settled, never upfront.
The smartest move with any mailer like this is to compare your real options first, before you respond and before anyone pulls your credit. You can learn how a debt settlement program works, compare your debt relief options, or read about debt negotiation so you know what you are looking at.
Frequently Asked Questions
Is Priority Plus Financial legit or a scam?
Does Priority Plus Financial give loans or debt settlement?
Why did I get a pre-approved loan letter from Priority Plus Financial?
Will Priority Plus Financial hurt my credit?
What should I do if I got a Priority Plus Financial offer?
Disclosure: CuraDebt is not affiliated with, endorsed by, or sponsored by Priority Plus Financial, and all trademarks belong to their respective owners. This page reflects our own research and opinions for informational purposes and is not a statement of fact about Priority Plus Financial's business. CuraDebt operates a matching service and is paid when we connect consumers with independent partner firms, so we have a financial interest in you requesting a free consultation. Always do your own research before choosing any provider.
